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Auto Dealer University

Dealership Sales Training and Development

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The ONLY Dealership Training Platform you'll need...

Dealership Sales Training

Dealership New Hire Training

Dealership Sales BDC / Internet Sales Training

Dealership Fixed Operations Training

Dealership F&I Training

Dealer Management Training

Auto Dealer University One of the most comprehensive automotive dealership sales training platforms available.

ON-DEMAND AUTOMOTIVE DEALERSHIP SALES TRAINING
Today’s dealership employees are accessing information — and learning — differently than they were just a few short years ago. The modern learner is seeking answers outside of traditional dealership training and development channels. In fact, between 50% – 60% of employees in 2018 are learning much of what they need to excel at their jobs via online courses.

EMPOWERING YOUR PEOPLE
Change happens at a rapid pace these days, which means everyone needs to continue training and developing their skills on a regular basis. More and more employees find themselves looking for automotive training development options on their own because they aren’t getting what they need from their dealership. This is why it’s so vital that automotive dealers begin to adopt an educational growth mindset. Providing on-going dealership sales education and professional development opportunities for their employees is the key to success in today’s ever-changing dealership world.

WATCH THIS VIDEO

Did you know... Dealership sales training and development methods have changed. The modern-day automtove employee wants access to training anytime, anywhere...and they want their dealership to help facilitate their desire to learn!

Continuous dealership training gives 50% higher net sales per employee.

Retention is 25% higher for employees who have engaged in dealership-sponsored training and development programs.

Dealerships with excellent cultural support for automotive sales training have 13% stronger business results.

Equipping your dealership team with the skills and knowledge to help them assess and understand a customer’s needs is more important than ever. Recent studies have shown that only 13% of customers believe a dealership salesperson can understand their needs.

TAKE AUTO DEALER UNIVERSITY FOR A TEST DRIVE! Contact us to schedule a demo of one the most comprehensive automotive dealership sales training platforms out there!

Serving Your Automotive Dealership Sales Training Needs Our team of training experts bring a wide variety of automotive experience to the table.

  • David Villa
    David Villa
    CEO & Lead Trainer
  • Mike Villa
    Mike Villa
    Managing Partner
  • Joe Cala
    Joe Cala
    Vice President of Sales & Operations
  • David Cribbs
    David Cribbs
    VP of New Business Development
  • Kevin Cox
    Kevin Cox
    Client Engagement Manager
  • Glenn Lundy
    Glenn Lundy
    Former General Manager of Dan Cummins Chevrolet Buick
  • Jim Ziegler
    Jim Ziegler
    F&I Trainer
  • Billy Milone
    Billy Milone
    Fixed Ops Trainer
  • Steve Roessler
    Steve Roessler
    VP DriveCentric
  • Amanda Gordon
    Amanda Gordon
    Dealer / Owner of GoJo Auto
  • Rudy “El Patronn” Treminio
    Rudy “El Patronn” Treminio
    Managing Partner Brooklyn Mitsubishi
  • Brad Wise
    Brad Wise
    General Manager Ferman Chevrolet
  • David Maus, Jr.
    David Maus, Jr.
    Owner Operator Maus Nissan
  • Charlie Rowan
    Charlie Rowan
    AutoiPacket
  • Craig Lockerd
    Craig Lockerd
    AutoMax Recruiting & Training
  • Mat Koenig
    Mat Koenig
    Business Strategist
  • Joe Lockerd
    Joe Lockerd
    AutoMax Recruiting & Training
  • Kevin Campbell
    Kevin Campbell
    Internet BDC Trainer
  • Brett Oubre
    Brett Oubre
    President / Lakeside Ford, Winnsboro CDJR, and Ville Platte CDJR
  • Bobby Collins
    Bobby Collins
    General Sales Manager / Coconut Point Ford
  • Erich K. Gail
    Erich K. Gail
    CEO of Cardinale Group
  • Elise Kephart
    Elise Kephart
    Automotive Trainer
  • Grant Hocking
    Grant Hocking
    Quality Assurance Manager / Brandon Honda
  • Robert Crowley
    Robert Crowley
    New Car Manager / Ferman Chevrolet
  • Chris Hill
    Chris Hill
    President & CEO of Overtake Digital
  • Mark Canterbury
    Mark Canterbury
    Leadership & Motivation Trainer
  • Leon Landers
    Leon Landers
    Sales Trainer
  • Josh Fontaine
    Josh Fontaine
    Sales Trainer
  • Steven Brickhouse
    Steven Brickhouse
    Sales Trainer
  • Joey Perez
    Joey Perez
    Script Writer
  • Chris Fritcher
    Chris Fritcher
    Sales Trainer
  • Johnny Honaker
    Johnny Honaker
    Leadership & Executive Trainer
  • Bart Azzarelli
    Bart Azzarelli
    Leadership & Management Trainer
  • Mikey Oquendo
    Mikey Oquendo
    Marketing Expert
  • Lou Torres
    Lou Torres
    Video Expert
  • Kim Lasorsa
    Kim Lasorsa
    Branding Expert
  • Antonio Vincenti
    Antonio Vincenti
    Sales & Motivation Trainer

What people are saying...

David Villa
CEO & Lead Trainer

David Villa is the founder and CEO of iPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has more than 20 years of national sales and executive management experience that he brings to his company. Since the company was established in 1995, Villa has been responsible for pioneering, growing and scaling iPD into one of the nation’s leading database management, business development, training, and intelligent marketing companies in the automotive industry and beyond. Not only is he committed to his business, he is dedicated to his faith as a Christ follower, his family, and his employees. He credits his success to those who he’s been privileged enough to call his teammates.

David and his wife of 25 years, Diana, started iPD from their bedroom in Tampa, Florida and have three children ranging in age from 17-24. They went from dialing local dealers from their house, to now working with more than 600 companies annually. iPD is now one of the leading direct marketing firms in the U.S. servicing a multitude of industries. Based out of the greater Tampa Bay area, iPD has been in business, and expanding, for 23 years.

In addition to being the CEO of iPD, Villa is a published motivational speaker. He specializes his training in the arenas of sales, leadership, and team building. Villa is also a host on “Auto Dealer Live,” a weekly radio show where dealers go to discuss relevant topics in the automotive industry. Villa is also an Amazon best-selling author and editor in chief of iPD’s “Dealer Solutions Magazine”.

As lead trainer for iPD’s “Auto Dealer University” Villa’s passion is the see individuals unlock their God given potential and utilize their talent in its fullest.

Mike Villa
Managing Partner
Joe Cala
Vice President of Sales & Operations

Joe is a source of inspiration and motivation in positivity & sales strategies! Joe has a unique and wide range of experience in the Automotive Industry and the Public Speaking circuit. Through Joe’s motivational messages, practical life lessons, leadership, management and business practices learned from his 20 years of ministry along with the Automotive Industry, Joe has helped people of all ages and from all walks of life around the world to discover their purpose and thrive in their personal destiny.

In the Automotive Industry Joe brings close to 20 years of experience covering roles from Showroom Sales, Internet Sales (Cradle to Grave Model), Director of Sales BDC, Director of Service BDC, Corporate Executive Meetings, Conference Speaker, Seminar Speaker, NADA Convention Speaker, General Manager of Award Winning Training Company and New Franchise & Used Management Experience!

David Cribbs
VP of New Business Development

David is a Best Selling Author, Real Estate Agent, Training Consultant for iPD’s Training division, and co-host of Auto Dealer Live.

Kevin Cox
Client Engagement Manager

Kevin is passionate about helping people achieve their dreams and ambitions. He has been a pastor for over 12 years and uses his knowledge and life experience to help people move into their destiny. Kevin has lived in the Tampa Bay Area for over 35 years and he looks forward to serving you through the iPD Training Department.

Glenn Lundy
Former General Manager of Dan Cummins Chevrolet Buick
Jim Ziegler
F&I Trainer

“Jim helps people and organizations that want to discover the power of leveraging relationships into increased sales and profits”

James A. Ziegler, CSP, HSG …Ziegler SuperSystems, inc. The Villages, Florida. For 42 years, Jim Ziegler’s been a recognized industry, writer, magazine columnist, professional speaker and super performer…following a record-setting Sales Career, F&I Manager/Director and Sales Manager with some of the top automobile dealerships in the country his credentials include…

James A. Ziegler, CSP, The Alpha Dawg is a professional member of the National Speaker’s Association as well as National Speaker’s Association Georgia.  In July 2001, Jim earned the prestigious “Certified Speaking Professional” (CSP) designation at the NSA National Convention in Dallas. Less than 1/3 of one percent of all professional speakers worldwide ever achieves this coveted honor, the association’s highest earned award.

For more than 42 years, James A. Ziegler, CSP has researched, studied and trained in the retail automobile business as surely as if he were studying for a Masters’ degree in any other profession. He’s the ultimate student of our industry; Ziegler exhibits intellectual dynamics and an incredible ability to perform at levels above the industry.

Jim Ziegler’s future forecasting has claimed accuracy in the 90% + category for predicting industry trends and events before they happen. The best record in the industry.
Nobody has hands-on experience rivaling his accomplishments in the retail auto industry. Since March of 1986, Ziegler has done business with more than 15,000 dealerships nationwide and more than 100,000 Dealers, managers and factory executives have attended Jim’s automobile dealer management seminars. Traveling more than 200 days a year, the man has physically worked in more than 1000 showrooms in no less than 200 cities in 49 states. (hasn’t made it to Alaska yet)

As a retail consultant having worked with manufacturers and more than 1000 dealerships nationwide, Ziegler is respected for his expertise internationally. Very few people in the world can pick up a phone and get more automotive decision-makers to answer.

He has been the featured keynote speaker for 98 State Automobile Dealer Association Annual Conventions and has been consistently rated at the top of the top ten speakers at 17 National NADA Conventions and 2008 Keynote Speaker Australian Auto Dealers Annual Convention.

James Ziegler is often interviewed, featured in articles by him or about him, and quoted as an industry expert by Auto Dealer Monthly, Reuters, Automotive News, USA Today, Bloomberg News, Dow-Jones, Wards Dealer Business, F&I and Showroom magazine, Entrepreneur magazine and Success magazine, Newswire, Automotive Executive, RV Executive today, Auto Age, Auto Success, Dealer magazine, Atlanta Journal-Constitution, WSB television, BBC International Radio, Detroit News, and he’s appeared on Cnn.

Jim has been a featured national columnist a featured national magazine columnist for F&I and Showroom Magazine and also Auto Dealer Today Magazine. He was also formerly the featured columnist for Dealer Magazine and regular columnist Wards Auto Dealer Business Magazine and Auto Age as well.

For more than 14 years Jim was the spotlight featured monthly columnist in DEALER Magazine with his very popular and always controversial column “The Dealer Advocate.”  Extremely popular with the Dealers and respected by the factories and industry insiders, the man has become an in-demand celebrity speaker in the retail automobile industry.

Factory executives seek his advice on marketing trends and industry future forecasts. James A. Ziegler is a cut above; he is the author of the best-selling book The Prosperity Equation, New Millennium, where he reveals his secrets of what it takes to be a success in the business world.

There’s nobody else quite like him. They’ll tell you Jim Ziegler is honest, intellectual, and sincere, but; he is also one of the funniest human beings on the planet with his unique sarcasm brand of humor. His humor sneaks up on you and you’ll find yourself laughing minutes later when that aha moment strikes you. Co-Workers described him as a “Hard-ass” manager. They might also say that James A. Ziegler is the best there is in the U.S. retail automobile business today. He’s been described as an “In-Your-Face” sort of guy. Don’t ask the question if you can’t stand the answer.

Jim’s Automobile Industry Keynote is titled “The Shape of Things to Come” is his candid look at Industry events, Future Casting, and Commentary. Ziegler is among the top future-forecasters in the industry with an uncanny accuracy of predicting things to come and current trends. Every one of his presentations is customized and current as he discusses industry events and future forecasting with his unique spin on things.

Maybe he really doesn’t take himself as seriously as all of that. Outrageous, with a deep sense of humor, Ziegler might just be putting you on with his hats, jewelry and over-the-top persona. Don’t underestimate this guy; he’s the real deal.

Billy Milone
Fixed Ops Trainer

Billy has a proven track record in Fixed Operations leadership, using his positive motivation skills and leading by example. Putting employees and customers as his focus to achieve team goals is his strongest asset.

Billy brings 36 years of experience in Fixed Operations, covering roles such as Lube Technician, Line Technician, Service Advisor, Service Manager and Fixed Operations Director. His positive outlook on life is his main attribute to his success as a leader. He believes in always lifting people up and helping them achieve their full potential.

Steve Roessler
VP DriveCentric
Amanda Gordon
Dealer / Owner of GoJo Auto
Rudy “El Patronn” Treminio
Managing Partner Brooklyn Mitsubishi
Brad Wise
General Manager Ferman Chevrolet
David Maus, Jr.
Owner Operator Maus Nissan
Charlie Rowan
AutoiPacket
Craig Lockerd
AutoMax Recruiting & Training
Mat Koenig
Business Strategist
Joe Lockerd
AutoMax Recruiting & Training
Kevin Campbell
Internet BDC Trainer

I was born and raised in Pensacola, FL and recently relocated to Tampa, FL in 2017. I have a BA degree from The University of West Florida. From 2005-2018 I worked in automotive retail as a BDC Manager and E-Commerce Director. I have a passion for sales and helping people. I left Automotive retail to join iPD so that I can now help multiple Car Dealers solve their problems rather than just 1. I have a proven track record of success in the Automotive industry and now I help dealerships all over the nation sell more cars more profitably.

Brett Oubre
President / Lakeside Ford, Winnsboro CDJR, and Ville Platte CDJR

I lead, train, motivate, and mentor sales leaders. Experienced unique results assisting people to make visible their talent set then believing they can execute to achieve results. Currently using this skill set to assist automobile dealers nationwide.

President / Dealer at:
Lakeside Ford
Winnsboro Chrysler Dodge Jeep Ram
Ville Platte Chrysler Dodge Jeep Ram

Bobby Collins
General Sales Manager / Coconut Point Ford
Erich K. Gail
CEO of Cardinale Group
Elise Kephart
Automotive Trainer

Automotive Trainer who has walked the walk and sold cars by being unique. Now, she teaches dealers across the country how to do experience the right way.

Grant Hocking
Quality Assurance Manager / Brandon Honda
Robert Crowley
New Car Manager / Ferman Chevrolet
Chris Hill
President & CEO of Overtake Digital
Mark Canterbury
Leadership & Motivation Trainer

Mark Canterbury has over 20 years of experience as a trainer, educator, coach, manager, speaker, and consultant. Mark received his masters degree from Nova Southeastern University and previously served as the Director of Training and Business Development at iPD.

He loves investing in people! Sowing seeds of encouragement and sharing practical ways to help people win at home, in the workplace and in relationships. Everyone loves to be a part of something that is growing and moving forward. He wants to help individuals and organizations achieve that winning culture.

His personal relationship with Jesus Christ is the core of his living and infiltrates every area of his life. Mark believes discipline spiritually, mentally and physically is important as we grow as leaders.

Mark has been married to his wife Jamie for 23 years and they have 2 children. They love the outdoors, mud runs, camping, snorkeling and snowboarding. His passion is faith, family, fun and fitness.

Leon Landers
Sales Trainer

I chose to join iPD in September 2016 because it’s a company that has a strong desire to see dealers across the nation goals come true. I was born and raised in Newport RI then in 1995 moved to Lakeland, FL where I persued my bachelors in Theology.

A little bit about me: I have an amazing wife and a little girl named Jericha AKA “my little lady” I love dearly. My free time is spent doing crossfit and spending time with my family.

Josh Fontaine
Sales Trainer
Steven Brickhouse
Sales Trainer

Steven Brickhouse is a Regional Sales Director at Cross Roads Marketing and was formerly a National Account Manager at iPD.

Joey Perez
Script Writer
Chris Fritcher
Sales Trainer

Chris Fritcher is CEO of Cross Roads Marketing and has an extensive background in Sales and Marketing. He previously served as Director of Sales and Marketing for iPD, which involved the management and training of current and new Sales Account Managers.

Johnny Honaker
Leadership & Executive Trainer
Bart Azzarelli
Leadership & Management Trainer
Mikey Oquendo
Marketing Expert

I serve as the Marketing Manager for iPD, so if you’ve ever read Dealer Solutions Magazine, or watched Auto Dealer Live, then we’ve virtually met!

I’m just a millennial who’s passionate about history, marketing, web development and design. I think marketing should be something that people enjoy! That’s how we approach marketing at iPD, and that’s how we attract customers to our clients: we make it enjoyably effective.

I’ll be training on the following topics:

 

 

Lou Torres
Video Expert

I’m the A/V Manager at iPD and help with the of development and implementation of video marketing strategies. If you’ve seen a video put out by iPD or David Villa, chances are you’re seeing my work!

I’ll be training on the following topics:

  • Video Marketing Strategy
  • How to utilize social media video marketing to build a personal brand
  • The important of audio / visual in your digital marketing campaign
  • Proper utilization of audio / video equipment
Kim Lasorsa
Branding Expert

I’m self-proclaimed web and graphic design geek. My role as the Brand Manager at iPD means my revolves around Brand Development, Graphic / Web Design, and Marketing…and I wouldn’t have it any other way!! What can we say? I love what I do!

I’ll be training on the following topics:

  • How to Build a Brand
  • Brand Development Strategy
  • Brand Identity

 

 

Antonio Vincenti
Sales & Motivation Trainer